A woman’s place…

/v/i/k/A_womans_place.jpg

Having read your report of the comments made by Kimberly Kaldec of Johnson & Johnson that there is “still work to do” when it comes to the amount of women in senior management roles (MarketingWeek.co.uk 21 June), I’m disappointed but not surprised that in 2011 we are still having the conversation about women in the workplace.

However, I agree with Kaldec’s view that forcing diversity through quotas in the boardroom, for example, is not the answer.

As the director of a company where 40% of our leadership team is female and where women comprise more than half of our total workforce, it seems obvious that women are key to success.

They are in these roles not because we are obliged to put them there but because they are highly talented and the best people for the roles. End of story.

Yes, some flexibility is required for employees with family responsibilities but the benefits of having a diverse team, with an array of talents and ideas, far outweigh the efforts required to accommodate different working arrangements.

Crispin Reed, Managing director, Brandhouse

Recommended

Start-ups gain international recognition

Marketing Week

Online start-up numbers may be soaring at present, but 24,000 new businesses registered on eBay does not mean 24,000 new start-ups, at least in the classic internet start-up sense. How many of these so-called businesses are part-time jobs on the side rather than a new sales channel for already existing businesses? Furthermore, how many are […]

Marketers must articulate the value of partnerships

Marketing Week

Mark Ritson makes some valid points about the illogical approach often taken by marketers and brands to align with every shiny object, summer blockbuster film or big ad spend that comes their way (MW last week). He also brings to light a larger issue the need for communicators and marketers to clearly articulate the direct […]