The Automobile Association is to publish a customer magazine with a circulation of 4.2 million. The handbag-sized magazine, aimed at improving customer retention, will be issued to all AA members and will be called RewAArd.
What have you done in the past 15 years?
It’s good to see someone of David Wethey’s stature and wisdom talking up the big agencies (MW last week). So-called “international agencies” such as Publicis have always had to contend with the “younger lover” syndrome, despite the fact that a large proportion of our client-base and creative output is local (and the fact that start-ups […]
Tate & Lyle is extending its portfolio with the launch of a breakfast spread called Lyle’s Golden Spread.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.