AA to scrap non-core services

The Automobile Association is preparing to ditch a raft of add-on services in a return to its motoring roots, sparked by a review of its business.

The review, instigated by director-general John Maxwell, covers all the organisation’s activities, except roadside rescue.

The motor rescue group has already axed two of its non-core services.

Last week, it announced it was scrapping its tie-up with energy provider ScottishPower, set up last year to offer “energy packages and AA products” to 6 million motorists. It is also ending a scheme which helps home owners find reputable builders (MW May 7).

An AA spokesman says the review will be completed within three months. “We are reviewing all non-core parts of the business to see if they are a good fit and provide a benefit to our members,” says the spokesman. Home products, such as burglar alarms, which were launched before Maxwell joined are likely to be axed.

The spokesman says the AA is unlikely to drop its motor insurance services, its driving schools or its publications. But other areas, such as home insurance, could be scrapped.


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