AB Inbev vows to up marketing spend

Anheuser-Busch InBev (AB Inbev) has vowed to increase marketing spend despite revenues dipping by almost 10% in the third quarter.

Stella

The brewer, which owns the Stella Artois, Beck’s and Budweiser brands, says revenue dropped to €9.76bn (£8.7bn) in the three months to 30 September as the global recession hit beer sales.

The company says despite the “challenging economic conditions” it expects “a further step up” in sales and marketing investment in the fourth quarter.

In the UK, AB Inbev, says its three global flagship brands, Stella Artois, Beck’s and Budweiser, all posted double digit growth despite the continued decline in UK beer sales.

The brewer launched a 60s flavoured campaign for Stella in line with the 60s French Riviera theme employed in recent campaigns for its 4% variant earlier this year.

It has also recently launched campaigns for Beck’s and the Vier variant as well as major outdoor activity for Budweiser.

AB Inbev formed from the merger between Anheuser-Busch and Brazilian-Belgian brewer InBev last year.

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