AB InBev’s US marketing boss on how the SAB Miller takeover will influence its advertising

AB InBev, one of the world’s biggest brewers, has had a tumultuous year. Besides moving to acquire rival SAB Miller, the alcohol behemoth is battling declining global lager sales and an upsurge in interest in craft beer. But the company’s VP of US marketing Jorn Socquet remains bullish about the future.

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