SABMiller says the success of Peroni, which it claims is the number one super-premium beer in the UK, is much more a story of marketing than sales as it looks to redefine how and when consumers drink beer amid a wider slowdown in alcohol sales.
With an AB InBev and SABMiller takeover on the cards, Marketing Week explores whether the never-ending quest for global expansion could lead to a consumer backlash.
Camden Town Brewery is launching its first above the line campaign since AB InBev acquired the business in December last year. While the takeover news was met with widespread criticism within the craft community, the brand’s managing director Mark Turner insists the brand has remained independent.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.