Abbey has called a review of its &£8m digital media and search activity, which covered both the Abbey and Cahoot brands. Incumbent agency Mindshare has been invited to repitch for the business. Abbey has compiled a shortlist of undisclosed agencies.
VideoIsland, one of the UK’s two largest online DVD rental companies, has bought smaller rival DVDs365, as consolidation in the sector accelerates. Last September, VideoIsland bought ScreenSelect.co.uk. The latest deal also includes DVDs365’s sister brands Mailbox Movies, Movietrak and QFlicks. However, the real significance of the move could be that Bill Dobbie, founder and managing […]
Cadbury Trebor Bassett is launching a range of adult sharing products under the Dairy Milk brand in an attempt to boost its position in the “chocolate for adults” market. It is investing &£4m to support the range. Dairy Milk Share Boxes, which will be launched in the autumn, will be aimed at the adult market […]
BT’s competitiors are rubbing their hands in glee as the company has been forced into some kind of merger.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The Camelot CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Masters awards 2021.
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.