Abbey has poached Woolworths Big W managing director Jonathan Hart for the post of head of branch retail. Hart will oversee a transformation of the bank’s high street branch network.
The International Olympic Committee has asked for bids for the European media rights to the 2010 and 2012 Olympic games. Last year, NBC bought the US rights for more than &£1.5m.
Virgin Radio, the Scottish Media Group-owned station, is refusing to accept the Rajar figures for the fourth quarter of 2004, which showed that its share had dropped from 2.6 per cent to 1.8 per cent. Its listening fell by 16 per cent. The station is attributing the falls to an under-reporting of men aged 25 […]
Lever Fabergé has confirmed it is launching a shower and bath product range under its Lux brand, as exclusively revealed in Marketing Week last year (November 20, 2003).
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).