Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
Expedia, the online travel company, is on the hunt for an advertising agency to handle its &£12m business after parting company with Clemmow Hornby Inge.
SMP has won the below-the-line account for Wall’s ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.