Abbey reviews ad account
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
Expedia, the online travel company, is on the hunt for an advertising agency to handle its &£12m business after parting company with Clemmow Hornby Inge.
SMP has won the below-the-line account for Wall’s ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.