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Rubicon juices marketer promoted to md

Marketing Week

Exotic juice drinks company Rubicon Products has promoted sales and marketing director Sheila Tarring to managing director. Tarring’s former responsibilities will now be divided between the newly created positions of head of marketing and head of sales. Barbara Down, formerly marketing manager with Coty Beauty, now becomes head of marketing, while John Langton, previously sales […]

The appliance of science (to PR)

Marketing Week

The whole Dasani debacle (MW March 25) highlighted the need to involve someone skilled in science communication when dealing with contamination crises. I listened to a Coca-Cola executive squirming on Radio 4’s PM programme, doing everything he could to avoid mentioning “cancer” in relation to the withdrawal. He ended up sounding shifty, as if he […]

Correction

Marketing Week

Following the publication of the Corporate Events feature in MW March 18 issue, we would like to point out that Joseph Jones is the managing director of After Dinner Speakers UK Ltd and not the company stated.

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