Abbott Mead Vickers.BDDO has created a radio campaign for card carton manufacturer Tetra Pak, highlighting the environmental benefits of this form of packaging. The 30-second ad is called More and More.
Exotic juice drinks company Rubicon Products has promoted sales and marketing director Sheila Tarring to managing director. Tarring’s former responsibilities will now be divided between the newly created positions of head of marketing and head of sales. Barbara Down, formerly marketing manager with Coty Beauty, now becomes head of marketing, while John Langton, previously sales […]
The whole Dasani debacle (MW March 25) highlighted the need to involve someone skilled in science communication when dealing with contamination crises. I listened to a Coca-Cola executive squirming on Radio 4’s PM programme, doing everything he could to avoid mentioning “cancer” in relation to the withdrawal. He ended up sounding shifty, as if he […]
Following the publication of the Corporate Events feature in MW March 18 issue, we would like to point out that Joseph Jones is the managing director of After Dinner Speakers UK Ltd and not the company stated.
Mochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here