PepsiCo maintains that Abbott Mead Vickers.BDDO will continue to handle its Diet Pepsi advertising business in the UK despite a switch of lead agency in the US. In the US, PepsiCo has moved its account from BBDO to sister agency DDB.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.