ABN AMRO reviews global account

ABN AMRO, the Netherlands-based global investment bank, is reviewing its worldwide media account. The company spends about &£1m in the UK.

The review will be overseen by ABN AMRO global head of marketing for the wholesale division Kata Herzczog.

The account has been held by the London offices of Doremus, part of the Omnicom network, for the past three years. In addition to media buying and planning, Doremus has also been responsible for advertising execution, as the bank does not have a formal advertising agency of record.

A spokesman for ABN AMRO says the review is part of its policy to reassess regularly its suppliers but declines to reveal how much the bank spends on media every year.

The appointment will be for the bank’s corporate and investment divisions. In addition, the bank markets retail investment products and private banking services to the wealthy.

The bank traces its roots back to 1824 and a decree by King Willem I to establish the Netherlands Trading Society to finance colonial activity in Indonesia.

Its present identity comes from the merger of ABN Bank and Amro Bank in 1991. It now has 3,400 offices operating in more than 60 countries, principally Brazil, Holland, the US and the UK.

Recommended

Gizmondo in bid to steal march on Sony

Marketing Week

Handheld gaming device Gizmondo is to feature e-mail capability as it attempts to gain an early advantage over rivals Sony and Nintendo, which launch their handheld consoles in March. Gizmondo, which carries a location-sensitive advertising medium called Smart Adds (MW August 12), will use GPRS (general packet radio service) technology to allow users to send […]

Comments

    Leave a comment