Aboveline discusses Marketing Week Live 2015
Tesco has hired former Barclays CMO Michelle McEttrick as its new group brand director as the retailer continues to shake up its marketing department under new boss Dave Lewis.
Marketers continue to see email as a highly effective marketing channel, second only to search in delivering ROI, yet they are dropping their investment in the channel and potentially risking the revenue it brings back.
Buxton Water will become the first brand to take over a tube station this Sunday when Canada Water station will be renamed after the water maker for the day in an effort to drive awareness of the brand and promote its role as official water provider of the Virgin Money London Marathon.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.