Absolut Spirits launches premium vodka brand
Absolut Spirits is launching a standalone premium vodka brand called Level, which will be introduced in mid-2004.
Absolut Spirits is launching a standalone premium vodka brand called Level, which will be introduced in mid-2004.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
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