Recommended
Baxters returns to TV advertising after five-year hiatus
Suzanne BearneBaxters is returning to TV advertising this weekend for the first time in five years as it plans to boost investment into the soup brand.
Morrisons launches £2m lottery
Rosie BakerMorrisons has launched its latest effort to encourage shoppers in to stores with the launch of a lottery that gives customers the opportunity to win £100 every day.
Strongbow puts user-generated-content at the heart of integrated campaign
Seb JosephStronbow has put user-generated-content at the heart of its latest TV spot, which will feature different dialogue from thirty of its Facebook followers.
Allwyn on its plan to dial up the distinctiveness of the National Lottery’s key brands
Niamh CarrollAllwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
Is this applicable to B2B marketing? Please stop asking
Mark RitsonThis week our marketing columnist asks and then answers the most annoying question of them all.
Heinz on its mission to move ‘at the speed of culture’ to create an ad in five days
Matthew ValentineSince launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.