ABTA takes a journey to hell and back

The Diary predicts that next year you may witness a fall in the number of bookings made on Iberia, Spain’s national airline, as travel agents take their revenge for a journey from hell.

The Association of British Travel Agents held its annual conference in Marbella last week, where tour operators gathered to discuss the hot topics facing the tourism industry.

Unfortunately, the plane back to London was short by 80 seats, and after a lot of queueing and waiting the unfortunate 80 were flown to Madrid to catch a connecting flight.

More queueing and waiting ensued, but having settled on the Madrid to London flight, delegates were informed that one passenger was missing, and that his or her baggage was on board posing a potential bomb threat. After an hour’s wait the plane was finally cleared for take-off.

The journey took one delegate 12 hours, when it should have taken closer to four.

Iberia’s advertising strapline claims it is “leading the way to Spain and Latin America” – well it’s certainly not leading the way to Heathrow.

Recommended

Mattel axes 72 staff in wake of Bluebird buyout

Marketing Week

US toy giant Mattel has axed 72 staff at Bluebird Toys, including a raft of senior marketing personnel, following its takeover deal. The move raises doubts over Mattel’s future marketing strategy for Bluebird. Sales and marketing director David Allmark will leave Bluebird at the end of the year with no job to go to. Freda […]

Study of top 300 luminaries fails to shed light on nature of power

Marketing Week

Is the head of FilmFour – Channel 4’s new cable, satellite and digital TV channel – really more powerful than the controller of BBC1 or the chief executive of ITV? He is if you believe The Power List, the Channel 4/Observer analysis of the 300 most powerful people in Britain, published this week. FilmFour’s Paul […]

Small clients fail to get the service they deserve

Marketing Week

It is often said that media is a relationship business. It can be defined further as providing media services and expertise to clients. But what does that mean to clients in practice? What happens after client and agency have got past their first meeting? To find out, PHD Compass carried out detailed independent research among […]

Comments

    Leave a comment