Tesco reports profit rise

Marketing Week

Tesco has reported a 17.6 per cent rise in pre-tax profits to £1.7bn for the year ending February 28, and an 18.7 per cent growth in turnover to £33.6bn.

Virgin Radio signs AA

Marketing Week

Virgin Radio has signed up the AA for a six-week advertorial campaign using the voice of motoring expert Quentin Willson. The deal will also include a week-long promotion on the Pete & Geoff Breakfast Show.


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