Accantia Health & Beauty says it is increasing its ad spend by 27 per cent after Duke Street Capital acquired a majority share of the company for &£225m.
The UK’s main multi-channel television broadcasters have jointly funded research showing that brands that have increased their media spend and the proportion allocated to multi-channel TV have outperformed other brands. Commissioned by BSkyB, IDS, Flextech, UKTV, Sci-Fi, Turner Broadcasting and Viacom Brand Solutions, and published by Taylor Nelson Sofres, the SFX (Sales Effects) project examines […]
McDonald’s has been criticised by the Advertising Standards Authority (ASA) for using a misleading claim in its press campaign to promote its French fries. The strapline: “We peel them, slice them, fry them and that’s it” does not describe the complete process of how the fries are produced, according to the ASA. The Food Commission […]
Capital Radio is increasing its digital presence by launching another three stations on to NTL Home. Century, 95.8 Capital FM and Capital Disney will go live by the end of November. Xfm and Capital Gold are already available on NTL.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.