Accenture has extended is sponsorship of the National Theatre for another three years. The deal will see the consultancy company offer managing and technology support as well as nearly £1m in cash.
The company will have title sponsorship of three plays each year from the National Theatre’s Studio, where plays are developed before reaching the stage. The pair will also seek out “new business and technology projects” for Accenture to deliver.
The company has already created “The Big Wall”, a large touch-sensitive interactive screen that shows users behind the scenes of a National Theatre play War House. It is hoped that this and future projects help to “broaden the appeal and understanding” of the theatre and its work.
Acccenture signed up as the National Theatre’s sponsor of innovation in 2005, and the consultancy company says that its decision to re-sign shows its commitment to strengthening the arts in the UK.
Royce Bell, senior executive at Accenture, says: “At the current time of volatility in the market, we believe this renewed partnership shows that it is possible in any market to build a partnership that delivers for both parties.”
He adds that its Intelligent Funding plan allows it to contributed both use the deal for both business and internal audiences.
Accenture has already sponsored plays War Horse, Coram Boy and Rafta Rafta.