What Accenture and Karmarama’s deal means for marketers
Consultancies moving into the creative space is a logical move that will open up opportunities for marketing to move further into the c-suite.
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The big debate: Should clients pay agencies to pitch?
Jonathan BaconFollowing our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
P&G on how it cut agencies by almost 50% to optimise its marketing spend
Leonie RoderickProcter & Gamble has cut its agency roster by 50% over the past three years from around 6,000 to 3,000 in a bid to increase its marketing productivity.
David Wheldon: Advertisers should remember they need agencies
David WheldonThe recent ANA report into media transparency and rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Vote for your marketing campaign of 2023: Group stage
Marketing Week ReportersMarketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
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Peloton CMO departs after 11 months to take top marketing job at Verizon
Molly InnesLeslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
How Sage’s marketing rethink drove a 12% revenue boost
Marketing Week ReportersBy overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.