Following our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
Procter & Gamble has cut its agency roster by 50% over the past three years from around 6,000 to 3,000 in a bid to increase its marketing productivity.
The recent ANA report into media transparency and rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions.
As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.