What Accenture and Karmarama’s deal means for marketers
Consultancies moving into the creative space is a logical move that will open up opportunities for marketing to move further into the c-suite.
Consultancies moving into the creative space is a logical move that will open up opportunities for marketing to move further into the c-suite.
Following our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
Procter & Gamble has cut its agency roster by 50% over the past three years from around 6,000 to 3,000 in a bid to increase its marketing productivity.
The recent ANA report into media transparency and rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions.
Boohoo expects revenues to decline by between 12% and 17% in its full 2024 financial year but says it remains committed to investing in marketing for the long-term health of its brands.
Gender-fluid fashion is reaching a cultural apex so mainstream fashion brands looking to capitalise on its growing popularity need to be prepared to speak about it authentically – and with confidence.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.