What Accenture and Karmarama’s deal means for marketers
Consultancies moving into the creative space is a logical move that will open up opportunities for marketing to move further into the c-suite.
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The big debate: Should clients pay agencies to pitch?
Jonathan BaconFollowing our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
P&G on how it cut agencies by almost 50% to optimise its marketing spend
Leonie RoderickProcter & Gamble has cut its agency roster by 50% over the past three years from around 6,000 to 3,000 in a bid to increase its marketing productivity.
David Wheldon: Advertisers should remember they need agencies
David WheldonThe recent ANA report into media transparency and rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions.
‘Short-term pain to protect brands’: Boohoo Group doubles down on marketing as it slashes forecast
Niamh CarrollBoohoo expects revenues to decline by between 12% and 17% in its full 2024 financial year but says it remains committed to investing in marketing for the long-term health of its brands.
Fashion brands need to be prepared for a gender-fluid future
Helen JamesGender-fluid fashion is reaching a cultural apex so mainstream fashion brands looking to capitalise on its growing popularity need to be prepared to speak about it authentically – and with confidence.
Marketoonist on change for the sake of change
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Greggs’ focus on loyalty pays off as sales climb
Chris SutcliffeThe high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.