How hotel giant Accor plans to ‘reignite’ consumers’ love of travel
Spanning chains from Ibis to Fairmont, the Accor hotel group is hoping to capitalise on pent-up demand for leisure travel with a global campaign and wider shift to everyday relevance for its 68 million loyalty members.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.