Action for Children data scientist Darren Robertson on finding data talent

Action for Children’s chief of digital communications/data scientist Darren Robertson suggests that organisations probably already have the data talent they need within their departments.


Darren Robertson explains his views on the importance of data and where to find the right people to help develop critical insights for business growth while judging the Marketing Week Data Strategy Awards 2014.  The Awards will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534.

Watch more Data Strategy Awards judges:

Livebookings marketer Gemma Carver on overcoming fear of ‘big data’
Game Retail’s Fred Prego on data and creativity
Travelodge marketer Catriona Kempston on data mining


Ruth Mortimer

Reinvention, not cost cutting, should be the stimulus for reorganisation

Ruth Mortimer

It takes an accomplished marketer to argue that a 12 per cent reduction in headcount in the marketing department is a positive step. So congratulations to Unilever’s global marketing chief Keith Weed, who presented his brand’s marketing vision for the future this week, promising to create such a streamlined, effective marketing machine that an estimated 840 people will no longer be necessary.