ActionAid cheers 40 years with digital exhibition

ActionAid UK is launching an interactive online exhibition to celebrate its 40th anniversary and raise awareness of its child sponsorship programmes through social media.

ActionAid UK celebrates 40 years
ActionAid UK celebrates 40 years.

The digital initiative includes 40 stories, one to represent each year, about its aid work to support children and communities. Examples include emergency campaigns following the Haiti earthquake or Japanese tsunami.

The content, which includes videos and images, has been designed to be shared via social platforms Twitter, Facebook, Google+ and Pinterest and the homepage for the digital campaign has been created as an infographic rather than a traditional campaign website to encourage sharing.

The charity, which supports children in developing worlds, opted for a multimedia online exhibition rather than a physical exhibition to make it accessible to a wider audience and give the project longevity.

ActionAid hopes that the project, which launches online today (30 October), will become a “living FAQ” about what the charity does.

Celebrities such as Hugh Dennis, Faye Ripley, Radio 1’s Huw Stephens and Gabby Logan have also fronted a campaign video to promote the charity and celebrate its 40 years.

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