Activia unveils new Martine McCutcheon ad

Yogurt brand Activia is continuing its series of TV adverts featuring actress Martine McCutcheon by launching a summer ad campaign this week.

Activia campaign
Activia campaign

The ad features McCutcheon urging us to “make this summer the summer of TLC”, a reference to its ’tummy loving care’ strapline.

The ad, created by RKCR/Y&R, was shot in Battersea Park and aims to capture the spirit of a ’traditional British day in the park with friends and family’.

The nationwide campaign hopes to build on the success of the TLC series of ads featuring McCutcheon, which first aired on 26 December 2009.

Danone, the owner of Activia, claims sales of the yogurt brand have increased 16% since the beginning of the TLC ad campaign.

This story first appeared on pitch


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