McCann-Erickson has created an advertising campaign for Nescafé’s Gold Blend, breaking this weekend. The series of ads revives romance as the brand’s theme and signals the start of an &£11m marketing campaign.
Three of the UK’s outdoor advertising companies have become embroiled in a bitter dispute with Lambeth council after the London borough deemed 500 of their billboards to be illegal. The row escalated last weekend when Lambeth’s executive councillor for planning, Andrew Sawdon, put stickers across billboards, condemning them as unauthorised. He then ordered 12 boards […]
Woolworths is planning to drop Paul Kaye, the comedian who once described himself as a ‘cunt’ for appearing in the chain’s ads. Kaye, who stars in BBC’s 2000 Acres of Sky escaped the axe last year after claiming that he had been misquoted by an interviewer for The Guardian’s Guide and having given assurances to […]
Clear has been appointed by Furniture Village to handle advertising for its new upmarket store in London, called the London Furniture Company. Golly Slater will continue to handle advertising for the Furniture Village brand.
Just as technology evolves, so do audiences. The gaming companies achieving success are the ones who adjust, adapt and embrace the ever-changing landscape.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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The growing popularity of ‘buy now, pay later’ brands suggests a disconnect between younger consumers and traditional credit card providers. As we move into an increasingly cashless society, is the concept set to become part of the mainstream shopping experience?