M&C Saatchi has created an advertising campaign for mobile phone retailer The Link. An evolution of its Powered by Knowledge campaign, the latest creative work, which breaks on July 4 on ITV and Channel 4, will carry the message ‘we know how to save you money’.
NTL has moved one of its regional managing directors into a central operational role that will include overseeing marketing. Peter Wilcock, an NTL veteran and managing director for the North-east business unit region, has been brought in to the central team by Aizad Hussain, managing director for the company’s consumer division, NTL Home. Wilcock will […]
Blue Sky Holidays Direct, the company recently launched by Thomas Cook to sell holidays direct to consumers, has handed its &£5m marketing budget to recently formed agency Dig For Fire. Blue Sky was launched last August to take on direct-selling brands Portland Direct and Direct Holidays, which belong to travel company rivals TUI and MyTravel […]
The Wall Street Journal Europe has appointed Dominic Samuelson to the newly created post of director of corporate development. His remit is to create and develop sponsored packages and branded events for the newspaper.
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
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Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.