Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
A year since Coca-Cola launched Coke Life the brand has built up a loyal group of core buyers but questions remain over whether sales have been high enough for Coca-Cola and what impact the ‘one brand’ marketing strategy introduced earlier this year has had.
Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.