Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
A year since Coca-Cola launched Coke Life the brand has built up a loyal group of core buyers but questions remain over whether sales have been high enough for Coca-Cola and what impact the ‘one brand’ marketing strategy introduced earlier this year has had.
Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
In the context of Covid and the wider change happening in the world over the past 12 months, Adidas’s head of global marketing believes the ‘Impossible Is Nothing’ message is even more critical as it shares untold stories of sports culture.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Covid has forced an overhaul of research tools and approaches, making them quicker, more accessible and more focused on both long- and short-term KPIs.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.