Coca-Cola and Britvic have responded to the government’s plans to introduce a sugar tax on all soft drinks by the end of 2018, stating that the decision is “extremely disappointing”.
Chancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
Jamie Oliver has issued a damning indictment on the state of the food and drinks industry’s attempts to tackle childhood obesity, saying it is barely managing to get the basics right and that brands need to take more risks to make eating healthy food “cool” and come up with a holistic approach to meet the challenge.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
There’s no ‘going back’ to the office – the 18-month break means attitudes have changed and an effective working culture must recognise new realities.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.