The Government’s childhood obesity strategy: good or bad news for marketers?
While there will be no ban on junk food ads, brands still face a sugar tax and targets to cut 20% of the sugar out of their products by 2020.
Coca-Cola and Britvic hit back at sugar tax for ‘singling out soft drinks’
Leonie RoderickCoca-Cola and Britvic have responded to the government’s plans to introduce a sugar tax on all soft drinks by the end of 2018, stating that the decision is “extremely disappointing”.
Soft drink brands suffer blow as government pledges sugar tax for 2018
Thomas HobbsChancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
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Jamie Oliver: ‘Brands are not even getting the basics right when it comes to tackling childhood obesity’
Sarah VizardJamie Oliver has issued a damning indictment on the state of the food and drinks industry’s attempts to tackle childhood obesity, saying it is barely managing to get the basics right and that brands need to take more risks to make eating healthy food “cool” and come up with a holistic approach to meet the challenge.
Consumers ‘pay more attention’ to ads next to coronavirus news content
Ellen HammettAn increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.
Digital services have a new level of responsibility
Ben DavisAs the coronavirus crisis worsens, brands would do well to remember people just want access to the services they need and signs that brands are helping.
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EasyJet scraps CMO role as Lis Blair departs
Molly FlemingHer departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer.
How Skyscanner is helping people navigate ‘the stages of grief’ during coronavirus
Molly FlemingAs the travel industry faces a crisis amid closed borders and grounded flights, Skyscanner is using its marketing to offer people hope and build trust in the brand.