The Government’s childhood obesity strategy: good or bad news for marketers?
While there will be no ban on junk food ads, brands still face a sugar tax and targets to cut 20% of the sugar out of their products by 2020.
Coca-Cola and Britvic hit back at sugar tax for ‘singling out soft drinks’
Leonie RoderickCoca-Cola and Britvic have responded to the government’s plans to introduce a sugar tax on all soft drinks by the end of 2018, stating that the decision is “extremely disappointing”.
Soft drink brands suffer blow as government pledges sugar tax for 2018
Thomas HobbsChancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
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Jamie Oliver: ‘Brands are not even getting the basics right when it comes to tackling childhood obesity’
Sarah VizardJamie Oliver has issued a damning indictment on the state of the food and drinks industry’s attempts to tackle childhood obesity, saying it is barely managing to get the basics right and that brands need to take more risks to make eating healthy food “cool” and come up with a holistic approach to meet the challenge.
Tesco’s brand director to step down after completing brand turnaround
Lucy TesserasMichelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
A third of marketers anticipate an imminent rise in job opportunities
Michaela JeffersonMarketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.
‘Inconsistency will be our consistency’: How MTV’s logo smashed the old world order
Matt BarkerWhen the iconic channel launched 40 years ago this summer it didn’t just change popular music, it also helped pave the way for a new visual language in advertising, marketing and beyond.
Bounce back on the horizon as marketing budgets poised for growth
Michaela JeffersonThe latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.