Ad industry welcomes new culture secretary appointment

The advertising industry has welcomed the appointment of Maria Miller as culture secretary, adding that the former ad agency boss and Texaco marketer’s experience of the industry should provide “vital” insight into the needs of the sector.

Maria Miller

Miller was moved from her junior minister role in the department for work and pensions as part of David Cameron’s first major reshuffle earlier today (4 September). She replaced Jeremy Hunt who has taken over from Andrew Lansley as health secretary.

Before entering parliament in 2005, she was director at Rowland Group, latterly Publicis Consultants, for four years. Prior to this, she had two stints at WPP ad agency group Grey split by a four-years as a marketing manager at oil giant Texaco.

She will take on an extensive brief at the Department for Culture, Media and Sport including oversight of creative industries, media standards, broadcasting, tourism and the UK’s digital development.

The DCMS has adopted a hands-off approach when dealing with the advertising industry under Hunt’s stewardship, expressing its support for the self-regulatory system overseen by the Advertising Standards Authority.

Reacting to the appointment, ISBA – the self proclaimed “voice of British advertisers” – says it hopes to continue its “productive relationship” with the department.

Ian Twinn, ISBA’s director of public affairs, adds: “Not only is Maria an energetic and engaged minister, but she has vital personal knowledge and understanding of what advertising can do… and what it cannot.”

A spokesman for the Advertising Association says: “We look forward to discussing with her advertising’s role as a driver of economic growth and its important position among the UK’s creative industries.”

Read Marketing Week editor Ruth Mortimer’s view on Miller’s appointment here.

Recommended

HMV

The future of loyalty is social

Rosie Baker

Brands are turning to social media platforms to bring the traditional loyalty model in line with the growing consumer demand for social recognition, personal relevance, intimacy and immediacy.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now