Ad man off to the Oscars after his dulcet take on cars

Last year’s Choir ad by Wieden & Kennedy for Honda may have split opinions – the Diary actually favours the spoof "this is what my car feels like" viral that can be found on the likes of YouTube – but it’s caused something of a stir with the bigwigs in Tinseltown.

Steve Sidwell, the composer behind the ad’s soundtrack, and the conductor of the choir have been invited to compose and conduct an original piece that will be performed by an American choir at the Oscars ceremony on Sunday (February 25). Bet he won’t cry.