Adam and Eve has won the £20m advertising account for retailer John Lewis. The account was previously held by Lowe London.
The agency won the account after a head-to-head with Miles Calcraft Briginshaw Duffy, who pulled out of the running earlier today (February 4).
The review was overseen by the AAR. Lowe London pulled out of the review in December last year.
The win does not affect its media agency, Manning Gottlieb OMD, or Kitcatt Nohr Alexander Shaw, which handles its direct marketing.
Craig Inglis, head of brand communication at John Lewis, says that the retailer reviewed the business because of the tough economic climate. He adds: “We feel that this is the right time to put our account out for review to be absolutely confident that we have the best possible solution for our partners and the business as whole.”
John Lewis appointed Lowe in 2006 following a review of its advertising and media. Both accounts had previously been handled by Burkitt DDB.
The account has been beset by rumours since the beginning after a series of senior management change, including then marketing director Andrew Woodward. He was replaced by Gill Barr, who scrapped plans for a brand campaign and bought in brand consultancy Circus to review its plans (MW March 28, 2007).