The Telegraph Media Group has appointed Adam & Eve and Amp to handle its £5m advertising and direct marketing businesses. It follows a final shoot out against TBWA/London and Tequila.
The review, which was overseen by the AAR, was called after CHI & Partners resigned the account late last year to take advertising business for The Times.
Mike Moore, executive director of consumer markets, TMG says: “It is clear that both agencies share TMG’s vision and strategy approach, and we’re looking forward to developing a close partnership with them going forward”.
The appointment of Adam & Eve/AMP will be effective immediately and they will be working with TMG to deliver a wide range of campaigns, particularly in digital.