AdBlock Plus splits consumer opinion after launching platform to ‘sell ads’
The news that AdBlock Plus will start to sell ads has split consumers and resulted in ridicule from the advertising industry.
The news that AdBlock Plus will start to sell ads has split consumers and resulted in ridicule from the advertising industry.
Facebook is taking a pro-active approach in its battle against ad blockers, but some have warned forcing users to view ads might do more harm than good.
Facebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
Both industry bodies and ad blockers have reacted to comments yesterday (2 March) by culture secretary John Whittingdale, who referred to ad blocking as a ‘modern-day protection racket’.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.