Facebook is taking a pro-active approach in its battle against ad blockers, but some have warned forcing users to view ads might do more harm than good.
Facebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
Both industry bodies and ad blockers have reacted to comments yesterday (2 March) by culture secretary John Whittingdale, who referred to ad blocking as a ‘modern-day protection racket’.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.