Added Value undergoes restructuring

Added Value, the global marketing insight group, has restructured its business to bring the UK into its centralised European business.

Added Value, the global marketing insight group headed by former Abbey marketing director Angus Porter (pictured), has restructured its business to bring the UK into its centralised European business.

Liz Musch, chief executive for mainland Europe, has added the UK to her remit as part of the changes. At the same time, UK chief executive Janine Hawkins will become global chief executive of people and organisation. She will work across the group’s 22 offices to ensure each market team is “equipped and motivated”.

Musch joined Added Value in July 2006 with a brief to drive the company’s expansion into Eastern Europe. She was previously at Millward Brown as chief executive of France and business development director for Europe. Hawkins joined the group in 1995 after working for companies including TNS and Phillip Morris in marketing and consumer research roles. She was promoted to the UK board in 1998 and became UK chief executive in 2000.

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