Addison Lee goes premium to drive global expansion
Private car hire service Addison Lee is hoping its first rebrand in 40 years will assist global expansion plans and set it apart from Uber.
How Addison Lee is using personalisation to drive expansion and take on Uber
Charlotte RogersAddison Lee’s top marketer Peter Boucher on the value of word-of-mouth marketing, personalisation, growing its consumer business and learning from Uber.
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