Addison Lee goes premium to drive global expansion
Private car hire service Addison Lee is hoping its first rebrand in 40 years will assist global expansion plans and set it apart from Uber.
How Addison Lee is using personalisation to drive expansion and take on Uber
Charlotte RogersAddison Lee’s top marketer Peter Boucher on the value of word-of-mouth marketing, personalisation, growing its consumer business and learning from Uber.
2 Comments
Is Deliveroo rebrand about gaining global appeal or reducing controversy?
Tom BanksFood delivery service Deliveroo has unveiled a colourful rebrand as it aims to improve its public perception and stand out on the global stage.
Just Eat hopes rebrand will boost its popularity at lunch and ‘social occasions’
Leonie RoderickJust Eat is rebranding in a bid to expand into different “food occasions” and convince consumers that take-away is not just for dinner.
Marketers share the ‘game changing’ advice that helped them think differently
Marketing Week ReportersMake time, think beyond marketing and put customers above all else – we asked some of the world’s leading marketers to share one piece of advice that has worked for them.
Marketers on the ‘game-changing’ impact of menopause awareness
Charlotte RogersWith 47% of the public saying menopause is still a taboo topic, marketers are fighting to raise awareness of the symptoms and take the pressure off women, enabling them to enjoy fulfilling careers well into their 50s and beyond.
Marketoonist on marketing in the metaverse
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing salaries jump ‘by as much as 50%’ as job market bounces back
Michaela JeffersonThere are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.