Adidas appoints marketing chief

Adidas has been hit by the departure of its top UK marketer, Barry Hunter, who has resigned without a job to go to. He will be replaced by the managing director of Timberland, Gordon Baird, who takes up the role of managing director for marketing on November 1. A spokesman for the sports shoe and clothing company says: “Hunter has left after mutual consent, and he is exploring other opportunities.” Before working at Timberland, Baird was managing director of Dunlop Slazenger for three years until January 1998. Timberland vice-president for Europe Richard O’Rourke is leading the search for Baird’s successor. Baird says: “Adidas is an enormous brand globally, and in the UK. The scale of the operation and power of the brand is, professionally and personally, too good an opportunity to miss.” He will report to Eric Stamminger, board member responsible for marketing in Europe and Asia at parent company Adidas-Salomon in Germany. Baird will run the Adidas business in the UK and Ireland with managing director of sales Kath Smith. The changes are not expected to affect Adidas’ review of its &£10m UK media account, which is taking place a year after it realigned its &£50m continental media business into the Carat network. UK incumbent New PHD is expected to pitch against Carat for the TV buying account. Adidas’ strategic and implementational media planning and non-TV media buying are handled by its creative agency Leagas Delaney.


Direct Line offers instant online insurance

Marketing Week

Direct Line, the Royal Bank of Scotland’s telephone insurance arm, will offer motor, home and car breakdown insurance over the Internet from this week. The company says the simple, two-minute procedure for taking out online policies provides cover immediately. Ian Chippendale, group chief executive at Direct Line, expects the Internet to account for at least […]

Camelot chief executive calls for pan-European lotteries

Marketing Week

Camelot chief executive Tim Holley is calling for European lottery operators to consider launching games across national borders to counteract the threat from Internet gaming. It could eventually lead to the National Lottery linking up with foreign operators to launch pan-European games. In a speech on Thursday at the first annual conference of the World […]

Core passion displaces emotion-added brands

Marketing Week

What are we to make of the $90m (£56m) sponsorship deal between golf tyro Tiger Woods and Nike? Has the world of sponsorship gone mad? I wonder how far this “winner takes all” market can go before it begins to implode, not to mention what such astronomic numbers mean for lesser brands, whose total sales […]


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