Adidas moves into hiking in a bid to eradicate industry ‘staleness’

How Adidas is trying to shake off hiking’s ‘stale’ image

Copy and paste this URL into your WordPress site to embed

<blockquote class="wp-embedded-content"><a href="https://www.marketingweek.com/adidas-hiking-marketing/">How Adidas is trying to shake off hiking&#8217;s &#8216;stale&#8217; image</a></blockquote>
<script type='text/javascript'>
<!--//--><![CDATA[//><!--
		/*! This file is auto-generated */
		!function(c,d){"use strict";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document);
//--><!]]>
</script><iframe sandbox="allow-scripts" security="restricted" src="https://www.marketingweek.com/adidas-hiking-marketing/embed/" width="600" height="400" title="&#8220;How Adidas is trying to shake off hiking&#8217;s &#8216;stale&#8217; image&#8221; &#8212; Marketing Week" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>

Copy and paste this code into your site to embed