Adidas recalls New PHD to £10m UK buying task

Sportswear brand Adidas has re-appointed New PHD to its £10m UK TV buying account after a two-way pitch against Carat.

The review was called after Carat landed the £50m European media account last year (MW October 1 ), beating Optimedia, Initiative Media and MindShare’s Media Insight to the business.

After the review, Adidas said it was not under any pressure to centralise its media on a pan-European basis. The company’s strategic media, which is handled by its creative agency Leagas Delaney, remains unaffected.

In February, Adidas launched its first ad campaign through its new Dutch roster agency 180. It featured several famous sports personal ities, including tennis star Anna Kournikova, England footballer David Beckham and French soccer star Zinadine Zidane.

Adidas was hit by the departure of its top UK marketer, Barry Hunter, earlier this year.

He was replaced by former Timberland managing director Gordon Baird.


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