Adidas to launch ‘less perspiration’ trainers

Sportswear company Adidas will launch a new training shoe, called ClimaCool, in March 2002.

The shoes include extra holes, designed to reduce sweat by allowing the foot to breathe.

ClimaCool will be a premium priced product, costing between 100 and 120 (&£60 and &£75) a pair.

A spokesman for Adidas says: “Research has shown that ClimaCool reduces the amount of sweat an athlete’s foot produces by 20 per cent.

“The shoe will perform as well as other running shoes in the rain.”

Earlier this year Adidas launched the Customization Experience, an initiative which allows consumers to create their own footwear (MW February 8).

Last month Adidas rolled out its underground tunnel ads in Budapest. There are plans to introduce the ads, created by Motion Pictures, to other European countries including the UK.

Nike has launched a website featuring videos of its south-east Asian factories, following criticism about treatment of workers in the region. The site, Nikebiz.com, promotes the company’s investment in countries including Vietnam, Indonesia, Thailand and China.

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