The sports business is launching an app in August that will allow users to have any of their Instagram pictures printed onto their ordered ZX Flux shoes.
Designs cover the whole body of the shoe, which was released in April in a range of pre-set print options. It is not known how much the customised shoes will cost, however, it is likely fans will be able to order them directly from the app.
Adidas revealed the launch in an Instagram post that read: ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless.”
It sees Adidas look to breathe new life into its “MiAdidas” customisation tool, which has been a standard feature of its ecommerce offering for quite some time. Additionally, the business ran a competition at the start of the year where fans could win a pair of Stan Smith shoes with their faces on.
The “MiAddias” app also will reignite Adidas’ battle with Nike’s own NikeiD customisation service, which the business is hoping to strengthen through a number of hires.