Adidas wins extra logo space from ITF

Adidas has resolved its fight with the International Tennis Federation over the use of its logos on clothing at the four Grand Slam tournaments.

The sportswear giant has succeeded in convincing the tennis body to more than double the space it wanted to allow for logos.

The ITF and the Grand Slam Committee says that an eight-square-inch (52sq cm) patch can be used on sleeves by manufacturers, although the written and non-written identification cannot exceed half the allowed space. Identification on other parts of clothing will continue to be confined to four square inches (26sq cm).

The agreement, called the “dress rule” by the ITF, will be enforced at all ITF tournaments, including the four Grand Slams.

The ITF barred the use of the three stripes at its events 12 months ago, following a similar ban implemented by the International Olympic Committee (IOC).

Both bodies had said that logos on athletes’ apparel should be restricted to around 20sq cm.

In June, the German sportswear manufacturer won a temporary court ruling to allow three stripes to run down the side of its clothing at Wimbledon. It argued that the stripes were not the “official” logo, which depicts three stripes arranged in a pyramid with Adidas written underneath.

Nike and Puma were also involved in the “dress code” agreement, according to the ITF.


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