J Walter Thompson’s ad for Smirnoff Ice, which caused controversy in Taiwan, has forced advertiser Diageo GB into buying space for a London Underground campaign to promote Taiwan’s products. The Taiwanese Parliament had passed a motion calling for a boycott of Diageo products.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
We spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.