Advertisers must become ‘militant’ over digital metrics
Facebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Marketers overestimate consumers’ digital habits
Charlotte RogersNew research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
Mark Ritson: Facebook’s erroneous video metrics show no one has a clue about digital
Mark RitsonFacebook has admitted it overstated how long users watch videos for on its site by up to 80%, but this is just a symptom of a digital ecosystem in which two players dominate and measurements look increasingly meaningless.
Is digital advertising ‘getting worse’? UK consumers seem to think so
Sarah VizardUK consumers are the most likely to think online advertising is ‘getting worse’ or becoming more ‘creepy or intrusive’ when compared to their European and US counterparts.
B2B skills gaps and John Lewis’s U-turn: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Brand has ‘never been more important in B2B marketing’, research reveals
Hannah RashbassDentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
It’s time for marketers to speak the language of finance, not the other way round
Martin DebooMarketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
UK watchdog accuses Google of abusing dominance in sector to gain unfair advantage
Grace GollaschAn investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.