Advertisers must become ‘militant’ over digital metrics
Facebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Marketers overestimate consumers’ digital habits
Charlotte RogersNew research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
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Mark Ritson: Facebook’s erroneous video metrics show no one has a clue about digital
Mark RitsonFacebook has admitted it overstated how long users watch videos for on its site by up to 80%, but this is just a symptom of a digital ecosystem in which two players dominate and measurements look increasingly meaningless.
Is digital advertising ‘getting worse’? UK consumers seem to think so
Sarah VizardUK consumers are the most likely to think online advertising is ‘getting worse’ or becoming more ‘creepy or intrusive’ when compared to their European and US counterparts.
Confidence in marketing jobs edges up
Matthew ValentineAlthough still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
‘You’ll be out of business in six months’: How EasyJet proved the doubters wrong
Molly FlemingTwenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.