Marketers overestimate consumers’ digital habits
New research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
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Sir Martin Sorrell: Facebook cannot claim a three-second view is the same as a TV ad
Sarah VizardThe boss of WPP believes more needs to be done to improve ad measurement and validation on social media sites.
Nestlé: Putting TV ads online doesn’t work
Sarah VizardBrand admits some of its online video advertising “hasn’t worked” and it is still learning how best to reach consumers on mobile.
Why live TV ads won’t work for every brand
Leonie RoderickAs live TV ads become increasingly popular among marketers, ITN Production’s head of commercials Adam Barnett explains how brands can make the most of the format – but warns it isn’t for everyone.
Entertainment overtakes FMCG as best paid sector for marketers
Marketing Week ReportersEntertainment unseats FMCG to be crowned the best paid sector for marketers, according to the 2021 Marketing Week Career and Salary Survey, while those working for an industry or trade body bring up the rear in the salary stakes.
Want to know what you’re worth? Marketing pay in 2021 revealed
Marketing Week ReportersFrom the best paid sectors to the salaries marketers can expect to earn as they climb the career ladder, Marketing Week’s Career and Salary Survey examines the state of pay in 2021.
How Bodyform plans to tackle the ‘gender pain gap’
Manny PhamThe female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
How progressive brands are bridging the gap with diverse communities
MaryLou CostaDespite one in six people in the UK being from an ethnic minority, only a third feel represented in marketing. But forward-thinking brands show what it takes to bridge the gap by partnering with influencers, local media and events.