Marketers overestimate consumers’ digital habits
New research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
New research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
The boss of WPP believes more needs to be done to improve ad measurement and validation on social media sites.
Brand admits some of its online video advertising “hasn’t worked” and it is still learning how best to reach consumers on mobile.
As live TV ads become increasingly popular among marketers, ITN Production’s head of commercials Adam Barnett explains how brands can make the most of the format – but warns it isn’t for everyone.
Consumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
The third event in the Festival of Marketing’s Currency of Effectiveness series explored how marketers can make the case for investment in their business, with senior marketers explaining the importance of transparency in their relationships with stakeholders.
Leading creators reveal how to harness the power of augmented reality for brand marketing.
The Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.