The Advertising Association has reported a year-on-year 5.3 per cent increase in advertising spend for the first quarter of 2005. The total spend for the quarter was &£3.9m, which is a 3.5 per cent increase in real terms. The figures have been published in the Quarterly Survey of Advertising Expenditure, and include data across all media channels.
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
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