Oreo creates its own outdoor total eclipse
Kaltrina BylykbashiOreo is to launch an outdoor ad today (20 March), which mirrors the movement of the sky throughout the day as the total solar eclipse takes place.
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American Apparel in hot water again after ad banned for ‘sexualised depiction’ of young model
Thomas HobbsHigh street fashion brand American Apparel has been branded ‘irresponsible’ by the Advertising Standards Authority after one of its online ads was banned for using a female model, perceived to be a child and under 16 years of age, in overly sexual poses.
If you had a blank sheet, what organisational structure would you choose for marketing and digital?
Ashley FriedleinThere are two strategic imperatives that you cannot fail to have missed: digital transformation and customer-centricity.
Unsung heroes and asking the right questions: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Coca-Cola, Unilever, Danone: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Aviva on why in-housing econometrics is no ‘silver bullet’ for success
Marketing Week ReportersBringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
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Tiffany’s brand needs an update – in fashion, that means alienating loyal customers
Mark RitsonThe new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.