Oreo creates its own outdoor total eclipse
Kaltrina BylykbashiOreo is to launch an outdoor ad today (20 March), which mirrors the movement of the sky throughout the day as the total solar eclipse takes place.
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American Apparel in hot water again after ad banned for ‘sexualised depiction’ of young model
Thomas HobbsHigh street fashion brand American Apparel has been branded ‘irresponsible’ by the Advertising Standards Authority after one of its online ads was banned for using a female model, perceived to be a child and under 16 years of age, in overly sexual poses.
If you had a blank sheet, what organisational structure would you choose for marketing and digital?
Ashley FriedleinThere are two strategic imperatives that you cannot fail to have missed: digital transformation and customer-centricity.
What makes for effective marketing and how to measure it?
Lucy TesserasTop marketers from some of the UK’s leading brands – and Marketing Week Awards judges – share what they believe are the secrets to effective marketing.
A guide to risk versus reward for brands on social
Harry LangWith Duolingo the latest brand under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster?
PepsiCo on why sustainability initiatives don’t need to be ‘perfect’
Niamh CarrollConsumers are more receptive to sustainability initiatives when they are tied closely to a brand’s purpose, say senior marketers at PepsiCo.
Why greenwashing should never wash with brands, or their agencies
Marketing Week PartnerBrands can’t pay lip service to sustainability, they must back up their creative with planet-friendly behaviours, the newly launched agency Morpho believes.