Oreo creates its own outdoor total eclipse
Kaltrina BylykbashiOreo is to launch an outdoor ad today (20 March), which mirrors the movement of the sky throughout the day as the total solar eclipse takes place.
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American Apparel in hot water again after ad banned for ‘sexualised depiction’ of young model
Thomas HobbsHigh street fashion brand American Apparel has been branded ‘irresponsible’ by the Advertising Standards Authority after one of its online ads was banned for using a female model, perceived to be a child and under 16 years of age, in overly sexual poses.
If you had a blank sheet, what organisational structure would you choose for marketing and digital?
Ashley FriedleinThere are two strategic imperatives that you cannot fail to have missed: digital transformation and customer-centricity.
Ritson’s 10 marketing hacks to help small businesses go big
Charlotte RogersFrom a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever pledges to maintain marketing spend amid rising costs
Manny PhamUnilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).
NHS: The pandemic revealed ‘just how vital’ marketing is
Manny PhamThe NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.
Boots’ CFO: Don’t just have conversations with finance when it’s budget time
Lucy TesserasBoots’ CFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.