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Brand audit: RBS
Alison MillingtonA year ago, the state-owned Royal Bank of Scotland (RBS) Group unveiled its ambition of being the most trusted bank by 2020. Although some progress is evident, there is still a long way to go.
Consumer confidence levels continue to grow through March
Kaltrina BylykbashiConsumer confidence levels have steeply inclined for the last three months, with a three-point jump for March, according to the latest consumer index figures from GfK.
Our next battle is the cashless society, says The Big Issue’s Paul McNamee
Paul McNameeDespite changing tastes, seismic eruptions on the publishing landscape and a market where people expect to get much of their street print media for free, The Big Issue continues and will hit 200 million sales in Britain this year. The Big Issue was established in response to the seemingly unstoppable rise of street homelessness in […]
Allwyn on its plan to dial up the distinctiveness of the National Lottery’s key brands
Niamh CarrollAllwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
Is this applicable to B2B marketing? Please stop asking
Mark RitsonThis week our marketing columnist asks and then answers the most annoying question of them all.
Heinz on its mission to move ‘at the speed of culture’ to create an ad in five days
Matthew ValentineSince launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.