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Brand audit: RBS
Alison MillingtonA year ago, the state-owned Royal Bank of Scotland (RBS) Group unveiled its ambition of being the most trusted bank by 2020. Although some progress is evident, there is still a long way to go.
Consumer confidence levels continue to grow through March
Kaltrina BylykbashiConsumer confidence levels have steeply inclined for the last three months, with a three-point jump for March, according to the latest consumer index figures from GfK.
Our next battle is the cashless society, says The Big Issue’s Paul McNamee
Paul McNameeDespite changing tastes, seismic eruptions on the publishing landscape and a market where people expect to get much of their street print media for free, The Big Issue continues and will hit 200 million sales in Britain this year. The Big Issue was established in response to the seemingly unstoppable rise of street homelessness in […]
Plan for the distraction: Research reveals the impact of audio on ad cut-through
Chris SutcliffeResearch from Thinkbox and academics demonstrates the interplay between audio and video for recollection, effectiveness and distraction.
Next’s CEO on why it uses a ‘hurdle rate’ for setting marketing budgets
Molly InnesIf the retailer doesn’t make £1.50 profit on each pound spent on marketing, it’s marketing budget will be reduced, said the business’s CEO.
Tesco promotes Emma Botton to customer director amid restructure
Lucy TesserasThe reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
Pernod Ricard looks to effectiveness drive to outperform bigger spending rivals
Chris SutcliffeThe drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.