Brand audit: RBSAlison Millington
A year ago, the state-owned Royal Bank of Scotland (RBS) Group unveiled its ambition of being the most trusted bank by 2020. Although some progress is evident, there is still a long way to go.
Consumer confidence levels continue to grow through MarchKaltrina Bylykbashi
Consumer confidence levels have steeply inclined for the last three months, with a three-point jump for March, according to the latest consumer index figures from GfK.
Our next battle is the cashless society, says The Big Issue’s Paul McNameePaul McNamee
Despite changing tastes, seismic eruptions on the publishing landscape and a market where people expect to get much of their street print media for free, The Big Issue continues and will hit 200 million sales in Britain this year. The Big Issue was established in response to the seemingly unstoppable rise of street homelessness in […]
The Language of Effectiveness report 2023Charlotte Rogers
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
Mars CEO: Attacks on brand purpose are ‘nonsense’Niamh Carroll
Dismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
Steve Challouma returns to marketing as CMO of Birds Eye ownerLucy Tesseras
He takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.
Meta, John Lewis, Mars: Everything that matters this morningMarketing Week Reporters
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.