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Brand audit: RBS
Alison MillingtonA year ago, the state-owned Royal Bank of Scotland (RBS) Group unveiled its ambition of being the most trusted bank by 2020. Although some progress is evident, there is still a long way to go.
Consumer confidence levels continue to grow through March
Kaltrina BylykbashiConsumer confidence levels have steeply inclined for the last three months, with a three-point jump for March, according to the latest consumer index figures from GfK.
Our next battle is the cashless society, says The Big Issue’s Paul McNamee
Paul McNameeDespite changing tastes, seismic eruptions on the publishing landscape and a market where people expect to get much of their street print media for free, The Big Issue continues and will hit 200 million sales in Britain this year. The Big Issue was established in response to the seemingly unstoppable rise of street homelessness in […]
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.