Dunelm’s marketing lead on hoping to alter customer perceptions around the breadth of its range through focusing on what the company already has rather than reinventing the wheel.
ITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
Old El Paso and Häagen-Dazs owner commits to double-digit media spend increase and has vowed to return to “smart, hard hitting advertising” for its pets division and a price and product review.
Hiscox’s marketing lead hopes its investment in brand will help it stand out in a crowded category – and form the foundation of the business for years to come.
The gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
Amid mounting pressure on the government to tackle the widespread use of disposable vapes, widely considered to be marketed at children, the ASA has announced a string of ad bans.
Most marketers seek ads that deliver instant, one-off success, but the ideal campaign is an idea that runs indefinitely while only the execution changes.
Five black entrepreneurs have each secured £100,000 of TV advertising airtime and business support as part of Channel 4 and Lloyds Bank’s Black In Business initiative.
Shadow Minister for Children and Early Years, Helen Hayes, wants to ban vape brands from marketing at children.
Peperami’s marketing lead on why it is launching its biggest campaign in nearly a decade during tough economic times to strengthen awareness of its wider portfolio.
Cancer Research UK’s top marketer Philip Almond says the charity is very strict about where it invests marketing spend to ensure it gets “value for money”.
Five sustainability focused brands have each been awarded £250,000 in media spend to bolster growth via TV advertising.
Nomad Foods will launch advertising and promotions blitz in the third quarter as it targets market share growth throughout the rest of the year.
Booking.com expects to spend less on marketing this year as its focus on efficiency and ROI continues.
The newspaper ad engaged readers with an effective combination of headline, image and copy, according to Kantar’s The Works study.