‘Keeping you safe’: Tesco campaign urges shoppers to social distance
Charlotte RogersShot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
In these times of crisis, marketers must bow down to the COO
Cheryl CalverleyAs the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.
Trust in advertising has never been more important
Keith WeedThe coronavirus outbreak provides an opportunity for the advertising industry to tackle the issue of trust and fulfil its responsibilities to the people, businesses and economy of the UK, says AA president Keith Weed.
Be brave with your advertising – in difficult times, your consumers need you
Carl CarterBrands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will.
Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak
Sarah VizardConsumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis.
Sponsors’ plans in disarray as Olympics postponed
Matt BarkerSponsors will need to devise a new strategy as the International Olympic Committee finally postpones Tokyo 2020 amid the worsening Covid-19 pandemic.
How Greggs united a divided foodie nation
Matt BarkerBlending a clever launch strategy with a healthy dose of hype, Greggs took plant-power mainstream in 2019 with the launch of its vegan sausage roll.
Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’
Marketing Week ReportersIn this latest edition of the podcast, Marketing Week lifts the lid on B2B marketing and revisits how Marks & Spencer unwittingly kicked off the trend for ‘food porn’.
‘I want people to lick the telly’: Inside the launch of M&S’s ‘This is not just food’
Matt BarkerIn search of a distinctive idea to reignite its business, Marks & Spencer unwittingly kicked off the trend for ‘food porn’ with the release of its 2006 campaign ‘This is not just food’.
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Direct Line understands the power of characters in unlocking branded recall
Mark RitsonDirect Line has replaced one of the most effective brand campaigns of recent years with a new approach that promises similar success, all thanks to the team’s understanding of distinctive brand assets.
What marketers can expect in the next era of digital advertising
Marketing Week PartnerJoin our webinar to find out how data protection worries, brand safety scandals and marketing effectiveness debates are ushering in a new approach to digital ads.
Moving on from ‘The Fixer’: Why Direct Line got rid of its ‘hugely successful’ campaign
Sarah VizardThe insurance brand has retired Winston ‘The Wolf’ Wolfe despite its “spectacular” commercial success as it looks to refocus on its brand and building brand salience.
John Lewis aims to show it is ‘in tune with modern living’ in first spring TV campaign
Ellen HammettThe first time the retailer has run product-focused TV adverts outside of Christmas and clearance, the spring campaign will feature more than 200 products, 60% of which are own brand.
Beach bodies, boobs, girl bosses: Have brands got to grips with how to portray women in ads?
Ellen HammettAs brands rush to talk about ’empowering women’ on International Women’s Day, do Britons feel women are represented better in advertising now than five years ago?