CALM, Snickers, Screwfix, Booking.com and Virgin Media have also been shortlisted for this year’s competition, which focuses on the lack of representation and stereotyping of the LGBT+ community.
When the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?
The FMCG giant wants to “unprogramme” the way marketers and agency partners think to address the gender bias in its advertising, after research revealed men outnumber women three to two.
Forty years since it first aired, Hovis is bringing its “timeless” advert The Bike Ride back to TV to win over a new generation of consumers.
The craft beer brand’s “most honest ad ever” is nothing of the sort and is instead a sign that this “anti-mainstream” brewer has realised that the big brand advertising is crucial to raising awareness and boosting growth.
The new campaign focuses on the role of TV advertising in business transformation for the first time, using a mythical character – the Tooth Fairy – and her struggles to grow her new business.
Having whittled the competition from 16 to eight, this time the vote is for the four ads that will make it into the semi-finals.
Coca-Cola is launching a Christmas ad that it hopes will unite the world in its largest ever festive marketing push.
From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
We’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.
Peloton could have focused its Christmas ad on the many ways exercise can improve people’s lives but instead it fell foul of outdated stereotypes and sexism.
With the general election likely to throw up more division, advertising can play a role in helping unite consumers, colleagues and communities again.
Disabled people make up the majority of staff at social enterprise Beco, which this week is running its first TV ad in a bid to grow its brand and help close the disability employment gap.
Robert De Niro goes mad for bagels, Paddy Power calls time on football shirt sponsorships and Colonel Sanders performs a Mother’s Day striptease, here’s part two of Marketing Week’s campaigns of 2019.
KFC has had its ad banned for using a phrase that usually has an expletive, while Deliveroo’s ad that suggested people could get orders from more than one restaurant in the same delivery has become one of the top three most complained about ads of 2019.
From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019.
The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening.
The Co-op will be donating £17m to support good causes this Christmas as it focuses on the dual aspects of its community work and product.
As we enter the final phase of fierce electioneering ahead of the general election on 12 December, the political parties are hoping that strident messaging, micro-targeting and mudslinging will help them secure a parliamentary majority.
Comcast and Sky got ET director Steven Spielberg on board to create an ad campaign they hope people will enjoy as much as their content.
With Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
