A braille newspaper cover takeover, tie-up with Amazon’s Alexa and ITV partnership helped the charity reach more children with its festive message, while also exceeding donor targets by 78%.
Wrapped is the perfect example of Spotify’s commitment towards marketing consistency, with the campaign now in its eighth year.
While effectiveness researchers Kantar and System1 disagree on which Christmas ad is the best brand builder this year, both agree this year’s crop of ads have been stronger than 2021’s.
On a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
The drinks giant’s long-running Christmas spot will return later this month, having proved its effectiveness over recent years.
First-time TV advertisers will need to see past stereotypes that it is costly, hard to measure and in decline. Here’s why those views are outdated.
Older campaigns and intellectual property (IP) may be a brand’s “greatest and most neglected assets”, according to research from System1.
For the first time in its history, the World Cup is taking place in winter. How are retailers coping with the Christmas clash?
The majority of beer drinkers and football fans aren’t aware of BrewDog’s World Cup ‘Anti-Sponsor’ campaign, and there is a lack of strong reaction either way among those who are.
Those who criticise inauthentic advertising with no deeper meaning miss how perfect it is for making a brand stand out to a 21st-century consumer bombarded with information.
From unseating Morrisons to become a ‘big four’ supermarket to claiming its place in BrandZ’s Top 100, Marketing Week’s Brand of the Year has had a year to remember.
The supermarket is aiming to do something “different from the norm” with this year’s Christmas campaign.
John Lewis’s festive spot ranks low in a field of exceptionally high-ranking Christmas ads, but performs well for a purpose-focused campaign.
Created with agency McCann UK, the 90-second ad picks up where Aldi’s teaser ad ‘Feast of Football’ left off earlier this week.
Taking a cue from customer sentiment amid the cost of living crisis, John Lewis has swapped glossy effects for a simpler story highlighting the experiences of children in care.