Willing to take risks to grow the brand and push a sustainable agenda, Oatly is looking to spark friction with its “provocative” and unpredictable marketing strategy.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Extensive market research led the British Army to shift its focus to overcoming failure as it looks to implement new econometric measures to assess performance.
The campaign from the National Centre for Domestic Violence fought off tough competition to take home the coveted prize.
Amazon now tops the global ad spend charts, despite founder Jeff Bezos’s original scepticism towards advertising – not surprising, since it’s crucial for defending market share.
We’re down to the top four marketing campaigns of 2020. Which two brands will battle it out in the finals?
Games publisher EA Sports has won the broadcaster’s £1m Diversity in Advertising Award, which this year is focused on the authentic portrayal of UK BAME cultures in advertising.
We’re down to the top eight marketing campaigns of 2020 and now it’s your chance to vote for your favourite four.
Google wants to start a national conversation about the British public’s love for all things local, as it looks to revive the UK high street and tap into trends within wider culture.
By pledging to use trusted digital ad partners, brands can tackle ad fraud, improve brand safety and improve the reputation of the online ecosystem.
Marketing Week has selected the top 16 marketing campaigns of 2020 and now it’s your chance to vote for your favourite.
Spotify’s Olga Puzanova explains why this year’s Wrapped campaign was a thank you note to the musicians and creatives behind the brand’s ever-growing audio content.
From Tesco to Starbucks to Leon, the Marketing Week team chooses the second set of eight campaigns that make up our best marketing of 2020.
From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020.
Plusnet has redefined aspects of its brand, including its positioning and use of codes to ensure its marketing is as effective as possible.