Marketoonist on brand safety and brand suitability
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Kimberly-Clark ‘solidifies’ marketing investment as Huggies embarks on a new strategy
Molly FlemingHuggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.
How David Attenborough and talking animals are helping ZSL fill its £12m budget hole
Sarah VizardThe Zoological Society of London, which owns London and Whipsnade zoos, is hoping a two-pronged marketing strategy focused on families and fellows can help it attract the donations it needs to survive the coronavirus crisis.
Covid-19: How brands are getting more bang for their advertising buck
Matthew ValentineThe pandemic may have caused major disruption to the ad market as global brands pulled spend, but cheaper media prices offer an opportunity for savvy companies to do more with less.
Coca-Cola, Lloyds and Rightmove support local businesses with ad break takeover
Sarah VizardChannel 4 is running an ad break takeover this evening that aims to support local businesses by highlighting that the British high street is back open.
Coca-Cola ends ad spend hiatus with campaign calling for a ‘better normal’
Charlotte RogersAfter pausing all advertising in April due to the coronavius crisis, Coca-Cola is back with a new campaign advocating for a better life post-pandemic and a package of marketing support for the hospitality sector.
How a high concept BT campaign convinced us ‘It’s Good to Talk’
Matthew ValentineBig ideas, human truths and Bob Hoskins came together in this IPA award winning campaign to help BT put itself at the heart of communication.
‘This is a real reset moment’: Government campaign aims to tackle adult obesity
Sarah VizardPublic Health England is launching a new adult health brand – ‘Better Health’ – as it looks to use the coronavirus crisis to talk to the nation about health, but without “nannying or hectoring”.
Government rolls out junk food ad ban
Charlotte RogersThe government is banning junk food advertising on TV and online prior to the 9pm watershed as part of a £10m campaign aimed at tackling obesity in response to the Covid-19 pandemic.
Advertisers ‘deeply concerned’ by proposals for junk food ad ban
Sarah VizardThe ad industry is calling for the government to reconsider reported plans that it could junk food ads, saying it could damage the coronavirus recovery, jobs and people’s livelihoods.
Lo-fi vs big budget: What is the future of ad production in the Covid era?
Matt BarkerThe industry is keen to flex its creative muscles, but will budget-busting flamboyance look badly out of place as consumers edge out of lockdown and into a recession?
Post-Covid, brands must reassess the power of programmatic advertising
Lindsay WilesSqueezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost sales.
McDonald’s goes back to advertising as it celebrates ‘return of the mac’
Molly FlemingMcDonald’s is launching a major new marketing campaign to mark the reopening of its restaurants after falling “briefly silent” during lockdown.
Marketoonist on lessons from higher education
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here