Consumers are demanding that brands become more sustainable, including in their marketing activities. The technology that can make this happen already exists and is evolving fast.
Twelve months since the introduction of ‘Anything But Ordinary’, the retailer claims to have shifted style perceptions among the wider market as its transformation journey continues.
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
The Co-operative Bank sees its customer-led standpoint on issues such as the environment and human rights as what makes it different from other banks.
The grocer hopes by adopting a “more confident” tone of voice it can dial up its appeal among consumers looking for quality products amid the cost of living crunch.
Many of the UK’s biggest retailers will be closing up shop during the Queen’s funeral on Monday but not all brand responses have been well received.
The government is yet to confirm it is reviewing planned HFSS rules, a situation which only adds to the uncertainty felt by affected businesses, say industry bodies.
Following the death of Queen Elizabeth II, the industry is pausing plans and suspending advertising in tribute to the UK’s longest-serving monarch.
Andrex is upping investment in its latest brand campaign, which highlights the emotional symbolism its brand mascot has built over the last five decades.
With plans to grow beyond its 5 million UK customers, the digital app is challenging financial stereotypes and championing the “money underdog”.
Despite getting a less than favourable reaction to our latest ad on Twitter – one user said they wanted to murder the person who made it – the On The Beach marketing team gained five valuable lessons, which are taking us forward.
Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low.
Data suggests creating assets specifically for each channel is more effective than repurposing them, so podcasts and streaming platforms shouldn’t look to radio and TV for their ad formats.
The bookie is looking to build on “strong foundations” with a new campaign focused on ramping up excitement ahead of the World Cup in November.
One of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.