Confused.com shifts gear with ‘relatable’ new campaign
Charlotte RogersThe price comparison site has switched the focus from Brexit and fake news to the lighthearted confusions of everyday life in a bid to “inject warmth” into the brand.
‘A radical vision’: How Sony Bravia’s dazzling ‘Balls’ ad changed the game
Matt BarkerA logistical nightmare but a creative triumph, the ad turned around the fortunes of a troubled multinational and launched the career of one of the industry’s leading talents.
Farfetch on its ‘two-speed strategy’ to win over luxury fashion shoppers
Charlotte RogersOnline shopping platform Farfetch has ramped up investment in a new campaign and brand identity, as it looks to capitalise on soaring demand for luxury fashion post-lockdown.
Marketoonist on the sales impact of advertising
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands must stop funding lies and hate
Tanya JosephIf brands are serious about not letting their money fall into the hands of climate change deniers, white supremacists and conspiracy theorists, now is the time to take a discriminating approach to brand safety.
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Read the nation’s mood before you commit to your Christmas campaign
Mark RitsonAt our first Covid Christmas, consumer sentiment could range from weary resignation to a desire for escapism, and brands will have to set the right tone.
Sky and Unilever unite with ad industry to tackle climate change
Molly FlemingSky and Unilever are backing a new initiative encouraging the ad industry to become carbon neutral.
Maynard Bassetts revives ‘set the juice loose’ to ‘breathe new life’ into the brand
Molly FlemingMaynard Bassetts is looking to rebuild its brand positioning after four years without advertising and with its market share having declined.
Ikea reimagines the tortoise and the hare to highlight the benefits of sleep
Marketing Week ReportersIkea’s new campaign aims to tackle the issue of sleep problems amid Covid-19 and position its products as the answer.
Asda brings back the ‘pocket tap’ to promote £100m in price cuts
Sarah VizardThe focus on price comes as Asda looks to position itself to help shoppers hit by the economic impact of the coronavirus pandemic.
BT on its mission to ‘advertise sport differently’
Matt BarkerThe broadcaster’s latest ad campaign celebrates the return of the Premier League and anticipates big changes in our viewing habits.
How Selfridges used digital art to imagine the future of fashion
Marketing Week PartnerSelfridges’ futuristic campaign saw products showcased in virtual worlds dreamed up by digital artists – offering an unusual take on traditional direct response ads.
Gambling, alcohol and junk food brands breaking ad code by targeting children
Molly FlemingThe ASA has found that 159 age-restricted ads broke the advertising rules in its first of four monitoring exercises.
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KFC temporarily drops ‘finger lickin’ slogan in first global campaign
Sarah VizardKFC believes its slogan is “inappropriate” at a time when hygiene is top of mind and so is dropping it temporarily, but is on the lookout for an interim replacement.