Coca-Cola has enlisted Tyler, The Creator for its latest campaign which looks to highlight the “indescribable” feeling drinking a Coke creates, while showcasing the redesigned Coca-Cola Zero Sugar pack.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Walkers has collaborated with KFC for the latest instalment of its ‘Taste Icons’ campaign after responding to consumer demands, something it admits it hasn’t always acted on in the past.
Amid stiff competition from the wider spirit sector, Smirnoff decided to pull out all the stops with a big-budget, old school shoot that brought together helicopters, cranes and some very angry fishermen.
To be a successful senior marketer or CEO of a consumer brand, you need knowledge that today’s junior marketers often lack, particularly in using mass media such as TV. Three top executives from Birds Eye, Nationwide and Eve Sleep explain why.
Thinking differently may feel a little like a leap into the unknown at the moment, but having the confidence to take a chance is all part of a marketer’s make-up.
Virgin Media is looking to increase brand equity through the launch of its latest campaign, after it “switched gears” to focus on long-term brand building.
Connected TV combines a mass consumer audience with better targeting and measurement, and marketers need to devote budget to it now to start understanding and reaping its benefits.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Ad placement, creative and targeting all have a considerable effect on the performance of ads. Here’s how marketers can optimise them.
Willing to take risks to grow the brand and push a sustainable agenda, Oatly is looking to spark friction with its “provocative” and unpredictable marketing strategy.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Extensive market research led the British Army to shift its focus to overcoming failure as it looks to implement new econometric measures to assess performance.
The campaign from the National Centre for Domestic Violence fought off tough competition to take home the coveted prize.
Amazon now tops the global ad spend charts, despite founder Jeff Bezos’s original scepticism towards advertising – not surprising, since it’s crucial for defending market share.