‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
ITV cites ‘firm’ ad market as total ad revenue sees 10% boost
Grace GollaschITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
Financial ads still failing to show ’empowered representation’ of women
Matthew ValentineMen featured as central characters in 84% of ads, while only 15% of female characters are portrayed as having financial expertise, new study finds.
UK ad spend grew by 9% to hit ‘new highs’ in Q1 2024
Grace GollaschThe UK advertising market grew 9% to £9.2bn during the first three months of 2024, almost three percentage points ahead of last quarter’s forecast.
Google: Brand advertising push fuelling YouTube growth
Matthew ValentineBrand advertising – rather than direct response – driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.
Ads that challenge taboos gain a 21% bump in attention, study finds
Matthew ValentineThe study, shared exclusively with Marketing Week, reveals empathy, surprise and positivity are the strongest predictors of long-term success.
Every brand should embrace inclusion, but there’s a business case too
Jerry DaykinWhile Mark Ritson’s call to arms for the industry to embrace inclusion is great, he might have missed an even better reason to do it.
More menopause ads banned for making misleading claims
Matthew ValentineThe Advertising Standards Authority has banned two more ads for making unsubstantiated claims about relieving menopause symptoms.
What the marketing and advertising industries want from the Labour government
Molly InnesFrom investing in creative education to championing the growth opportunities advertising offers the UK, here’s what Prime Minister Keir Starmer needs to tackle first for the marketing industry.
ASA cracks down on brands claiming to treat ADHD and autism
Molly InnesAds from three different brands have been banned by the advertising watchdog to protect “vulnerable” consumers.
Paddy Power and Irn-Bru best rated Euros ads, study finds
Molly InnesThe overall effectiveness of Euros-themed ads in the UK has risen since the last tournament, says effectiveness firm System1.
Brands need to tackle their women’s sport creative barrier
Laura WestonBrands need to be bolder and stop only focusing on the negatives of the female experience when it comes to women’s sport marketing.
Why GambleAware wants to reposition gambling ads as a public health risk
Ellen HammettNew research from the charity reveals 67% of the public feel there is too much gambling advertising in the media, while two thirds fear the impact on children.
Olympics targets younger audiences with new brand platform
Ian BurrellAs brands ramp up their marketing plans ahead of next month’s Paris Games, the International Olympic Committee hopes its new platform will “resonate” with younger fans.
Mentos on its £1.5m push to grow in the ‘brand-led’ UK market
Ellen HammettMarketing boss at the mint brand Mark Roberts believes “understanding the land” in which your brand plays is the best way to succeed in a rapidly changing market.
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