CALM, Snickers, Screwfix, Booking.com and Virgin Media have also been shortlisted for this year’s competition, which focuses on the lack of representation and stereotyping of the LGBT+ community.
When the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?
The FMCG giant wants to “unprogramme” the way marketers and agency partners think to address the gender bias in its advertising, after research revealed men outnumber women three to two.
Forty years since it first aired, Hovis is bringing its “timeless” advert The Bike Ride back to TV to win over a new generation of consumers.
The craft beer brand’s “most honest ad ever” is nothing of the sort and is instead a sign that this “anti-mainstream” brewer has realised that the big brand advertising is crucial to raising awareness and boosting growth.
Coca-Cola is launching a marketing campaign to encourage people to recycle its bottles as it attempts to reduce its environmental impact.
Lego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation.
William Hill is moving on from its high concept Anthony Joshua ad with a new campaign celebrating friendship, which focuses on customers as “people not just gamblers”.
Diet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.
Eurostar looked back at old archives to “refresh” its tone of voice and create a “boldness” its new marketing director felt it had lost.
Timberland plans to use its global tree-planting project as a chance to talk about its long-term sustainability strategy, which it hopes will help strengthen brand perceptions among consumers.
Even if everyone forgets the advertising and only remembers the product, Marks & Spencer’s clothing marketing boss says he’s done a good job.
Just because something is difficult, doesn’t mean we shouldn’t do it. Political advertising needs urgent regulation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With digital news hit by a crisis of profitablity, a new crop of media brands are developing bespoke revenue models that rely on their subscribers, members and supporters’ desire for quality, in-depth journalism.
Female-first dating and networking site Bumble is celebrating the talent on its networking platform, Bumble Bizz, with a major ad campaign and content push.
The campaign aims to draw synergies between Asda and Downton Abbey’s focus on quality and highlight how food is at the heart of every British home.
The ‘Privacy is Personal’ campaign is the latest move from the social media giant to improve transparency and rebuild trust after the Cambridge Analytica scandal.
Taking consumers to hell sounds like a bad idea, but for online mortgage broker Habito double digit improvements in brand awareness suggests otherwise.
GoCompare has overhauled its brand strategy as it looks to differentiate in a competitive market, but mascot Gio Compario is staying, albeit in a different role.
Philadelphia and Volkswagen became the first brands to have ads banned under the ad regulator’s new gender rules this week but the decisions have raised questions over whether the guidelines go too far.
