It may have taken years to shift attitudes, but marketers are finally realising the power of putting female athletes on an equal footing with men.
The hosiery brand has been given £500,000 worth of ad space on the TfL network for a campaign it hopes will show black people in a more positive and natural light.
Gillette wants to inspire young men to make a difference in its first campaign with new global ambassador and Manchester City footballer, Raheem Sterling.
The world’s first distilled non-alcoholic spirit has “pioneered” the category, but as competition grows it must remain as agile as when it first began.
Waitrose is returning to its focus on sourcing and provenance in its new marketing campaign.
The ad regulator found that Ryanair had given “insufficient” evidence to uphold the environmental claims around its CO2 emissions.
M&S has doubled its marketing investment in its biggest clothing category, with the ad airing during prime-time shows including Love Island and First Dates.
America’s favourite sport is gearing up for its Sunday night showcase, even if some brands are refusing to play by the old rules.
Aiming to disrupt the way the UK buys used cars, Cazoo has embarked on a ambitious plan to take the business from startup to household name.
Budweiser’s ‘Whassup?’ ads weren’t just part of a hugely successful campaign, they also helped usher in a new age of viral hits and the arrival of urban culture in the advertising mainstream.
The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.
Heineken is using it’s 20-year partnership with James Bond to challenge preconceptions about non-alcoholic beer and boost growth.
As This Girl Can celebrates its fifth anniversary, it looks to tackle the negative effects that perfect images on social media can have on getting women to become active.
The HSBC-owned bank wants to play a more active role in the wellness conversation and in a way that will put it “at the heart” of modern culture.