Advertising’s impact on sales and the power of marketing: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From research proving sales will suffer if you cut advertising to Deliveroo’s growth, it’s been a busy week. Here is my take.
Marketing works! (part 1)
This week marketers in the western world woke up to the news they had always known to be true, but others had been less convinced of – advertising works! Overnight, Ehrenberg-Bass published a piece of research that finds if you stop advertising your sales suffer, and badly.