Aegis Group acquires Brazilian communications agency

Aegis Group has acquired Brazilian agency, Age, for an undisclosed sum. The deal aims to give the marketing services group as “full integrated offer” in the South American country.

Age, which was launched in 2000, offers sports marketing, trade marketing, offline creative services, and online and offline media planning and buying. Its clients include Adidas, PricewaterhouseCoopers, and fuel company, Ultragas and it has gross assets of $2m (£1m).

The agency will become part of Isobar, Aegis Media’s digital marketing network, and will work closely AgenciaClick, which was Brazil’s largest independent digital agency until Aegis bought it last year.

Aegis chief executive, Robert Lerwill, says: “Age operates in several very interesting spaces in a market we have identified as strategically very significant. The breadth of Age’s offer will allow us to become established in new disciplines, and to expand in existing core areas, including digital.”

According to Aegis, the Brazilian market has a 40% share of the total Latin American advertising market, and it has grown by 18% every year from 2002 to 2007.


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